Friday, May 16, 2008

Articles & Links
PDF Print E-mail

New Articles from Michael Marshall, one of the nations leading experts on SEO.

 

Michael Marshall Articles AddThis Social Bookmarking Widget    
     

Fish or Cut Bait - Click To Read Article
Please the Search Engine and Persuade your audience Fish or Cut Bait - How do you give the search engines what they want for relevancy and still maintain a level of persuasion and creativity in your content necessary for effective marketing appeal?

 
Personalization of Search and SEO: Lost in the Shuffle - Click To Read Article
Important components of search marketing have always been and will always be increasing quality traffic, increasing sales, and increasing profit. These are the ultimate indicators of success for any search marketing campaign. The introduction of personalized results for users does not change the importance of these indicators or goals in any way. Notwithstanding the above comments, what should not get lost in the cacophony of opinions about the personalization of search is the fact that something significant is different in this new era. What you have with personalized search results is not a totally different set of pages returned from user to user for the same search, but rather a shuffling of the results. If the former were the case, then search engines would need a different algorithm for each user.

Link Reputation and Your Website - Click To Read Article
Understanding Link Reputation is extremely important for any webmaster or others concerned with search engine ranking. It involves the relationship backlinks (links pointing back to you) have to a target web page and the context of those backlinks. This relationship and context can be measured with respect to a particular search query or theme and has the consequence of revealing how highly a backlink speaks about your web page with regard to that theme. If link popularity is how many pages talk about you, link reputation is how well backlinks talk about you - quality vs. quantity.

Personalization of Search and its implications for SEO - Click To Read Article
The personalization of search alters search results from user to user based on the history and profile of the searcher. The following query for "search engines” shows a 90% change in ranking positions between personalized and non-personalized results. An essential component of natural search is the research that informs decisions regarding search engine optimization. Central to that component of natural search, is traditional rank checking. If traditional rank checking is doomed, then traditional search engine optimization is equally doomed.

 

Latent Semantic Indexing (LSI & More Articles)

 


You probably have the program Adobe Acrobat Reader, it will load the above information in a very usable, legible and printable format. If you do not have the program Adobe Acrobat Reader, you should. You will need it to access the above information and many other pdf files in the future. The program is free, and your internet browser may set up to automatically run it to access pdf files. Just click the button below for the program.

Image

Money and Self-Mastery: download moneyandselfmastery.pdf

The 4 Channels to Profitable Leadership
by: Holly Latty-Mann, Ph.D. and Teresa Spangler
© 2003 by The Leadership Trust and Creative Leadership Adventures, LLC. All rights reserved. To obtain permission to reprint or use these articles, please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Using as a backdrop a quote from the December, 2001 issue of Harvard Business Review, "Leadership's First Commandment: Know Thyself," achieving greater profitability through leadership is a function of self-awareness.

 

True Stories

In a letter to his fellow participants a month following his Personalized Leadership Development Program (within which a self-awareness workshop is subsumed), Michael tells everyone "Thanks to my new and improved delivery system, I saved our company about 50K just from this one business meeting."

You may ask, "What about long-lasting effects?" Here is a CEO's testimony two years following his five-day experience in a personalized leadership development program: "Since leaving that workshop, my company has quadrupled its sales and bottom line."

Creating Profitability through Four Channels of Self-Awareness: Channel-Shift Actions
There are four major avenues to mastering self-awareness, Mind, Body, Emotions and Spirit. You are the instrument of your leadership. Mind, body, and emotions - put them all together, and you have a personality, which becomes your delivery system. And if they don't like your delivery system, they won't be following your lead.

 

Diagnosing Workplace Illnesses: download diagnosingworkplaceillness.pdf

Infusing Your Organization's Culture with Positive Change
by: Holly Latty-Mann, Ph.D. and Teresa Spangler
© 2003 by The Leadership Trust and Creative Leadership Adventures, LLC. All rights reserved. To obtain permission to reprint or use these articles, please email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

A Medical Model Approach: Without a diagnosis, there's not much of a basis for an effective treatment plan. The same holds true with organizations that are not maximizing their energies. They may be suffering from an unhealthy culture. Or perhaps budget crunches have them running anorexic instead of just plain "lean and mean." Regardless of the current state of affairs within any organization, there is always room for improvement. And as long as we are human, the same applies to us as well.

 

Books of the Month

Influencer:
The Power to Change Anything

By: Kerry Patterson



Contacts

Creative Leadership Adventures, LLC

:

World Headquarters: Cary, NC

Phone:
919-363-1530

Email:
sales@cladventures.com